About us

acardo group AG

The acardo group AG offers innovative IT and marketing services designed to promote sales. Founded in 2000 in Germany, we now actively manage the coupon and voucher campaigns of 80 manufacturers and more than 30,000 retail outlets in the grocery, pharmacy and cinema sectors. As we undertake several thousand sales promotion activities for leading FMCG manufacturers and retailers every year, we have acquired unique insights into the planning and implementation of coupon-based campaigns.

Our electronic coupon clearing system is now in standard use in Germany and Belgium.

In addition to providing coupon clearing services, we also operate one of the largest networks for check-out coupons (basket-linked coupon distribution at the till) and our spin-off, Germany’s leading comprehensive manufacturer and retailer coupon portal couponplatz.de.

Our management team

The board

Alexander Schüle

After training in banking and studying economics at the University of Hohenheim, Alexander Schüle was initially employed as a consultant at debis Systemhaus. In this role, he advised major banks on risk management. In 2000, Alexander Schüle founded acardo group AG. From 2001, after abolition of the German legislation restricting the use of discounts and give-aways for the purposes of promotional selling, he was actively involved in the planning and development of the German coupon market. The focus of his work is the creation of promotional campaigns for consumer products manufacturers.

Christoph Thye

After graduating from the University of Paderborn with a degree in Business Administration, Christoph Thye became a consultant at debis Systemhaus. He now also holds an Executive MBA in Information Management awarded by the University of Münster and is a graduate of the International Executive Programme at INSEAD in Fontainebleau and Singapore. His particular interest since the 1990s has been information technology. His main activities are the development of online strategies, data driven marketing and it projects for retailers.

acardo group AG

Facts and figures

Germany with its more than 80 million inhabitants, among whom some 18 billion coupons are distributed, is one of the largest coupon markets in Europe. Thanks to its innovation capacity and emphasis on customer-orientation, acardo has assumed a leading role in the sales promotion sector. It today works for the largest retailers and consumer products manufacturers in Germany.

  • Founded in 2000
  • Approx. 50 employees
  • Focus on four sectors
  • More than 7000 coupon-related campaigns annually
  • Active in Germany and Belgium

Business segments

An overview of our business solutions

Original brand manufacturers

We offer FMCG businesses a wealth of solutions designed to promote their sales.



As a retailer you can benefit from our effective coupon concepts and efficient clearing services.



We help pharmaceutical manufacturers and pharmacies realise sales promotion projects.



Film distributors and cinema operators use acardo digital vouchers


Our corporate philosophy

acardo group AG

As an owner-managed business, we work sustainably in the interests of our clients. We consider the provision of innovative solutions, dedication and fairness when dealing with customers and business partners to be important factors in our success.

Would you like to contribute your ideas and commitment to helping us achieve success in future? We are always on the look-out for suitably qualified new personnel.



Alexander Schüle
Alexander Schüle
Board member
Alex is in charge of the advice services provided to consumer products manufacturers, our finances and HR.
Christoph Thye
Christoph Thye
Board member
Christoph is responsible for our transactions with retailers and our development of innovations.
Constantin Rack
Constantin Rack
Board member
Constantin manages our software development activities and IT retailer projects.
Dominic Tanzer
Dominic Tanzer
Head of Clearing Services
Dominic looks after the implementation of all retailer-related activities.

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An overview about our business partners
20th Century Fox
ECKES granini

Our address

Am Kai 12, 44263 Dortmund


+49 (231) 58 44 97 – 0

Office hours

Mon - Thur.: 9:00 am - 6:00 pm
Fri.: 9:00 am - 3:30 pm